In-person events are one of the most powerful ways that you can promote your business. If you choose the right event, it will give you the opportunity to put yourself in front of people who will want a relationship with your business going forwards and create a real connection with them.
Not only this, but they let you see what your competitors are up to and to meet with other businesses with whom you may be able to work productively in the future.
All of these benefits are contingent on you making the best use of your event stand, and a huge part of that is having a good quality banner that succinctly and boldly advertises your business.
Cost-effective
Banners are one of the most cost-effective forms of advertising available. They are a good deal cheaper than things like billboards and huge signs, but they can still contain the same information and capture customer attention in the same way.
They are often a smaller initial outlay than other forms of printed advertising, and they have the added benefit that they are completely reusable. If you’re strategic about what you have printed on your banner, you can use it over and over again at events or even outside of your business location as a way of communicating with foot traffic.
Versatile
Banners are reasonably small and transportable, which means that they are incredibly versatile, especially as event signage.
Banners can be used as a backdrop for your stand at a business event if you want to focus on attracting people who walk past. However, if you haven’t managed to secure a prime location for your stand and you aren’t getting a lot of foot traffic, you can try moving your banner into one of the entrance areas as a way of funneling people towards you.
Attention-grabbing
Event venues are often crowded and full of businesses, all competing for attention. It’s important that you stand out.
Soyang banners are bright and bold and are a great way of grabbing attention. You can use them, again and again, to attract people to your stand. This is particularly effective if used in conjunction with something else to entice them to actually come towards you. For example, perhaps once you have captured their gaze, the customer notices that there is free food or competition happening on your stand.
Opportunity to form a connection
95% of marketers agree that the value of in-person events is the opportunity to form a connection.
Your banner can help you to do that. Think about using your banner to create a talking point, and then ensure members of your team are available and easily identifiable to talk with people who are interested.
Once someone has made a personal connection with someone working at your business, they are infinitely more likely to want to work with you in a professional capacity or take you up on your goods or services.
Allows follow up contact
Busy professionals don’t always have time to visit every single stand at events, but if they can easily see your contact information on your banner, if they are intrigued, they will often follow this up at a later date.
Be sure that your contact details are clearly visible from a distance to capture those people looking from across the room.