It’s quite feverish nowadays to find the right influencer that suits your brand image and will add howling sensation to your campaign , furthermore there’s a hell lot of people who can promise you of holding some smashing power of influencing and conveying listeners and promoting your product on the peak level, but let me tell you it’s isn’t that easy my dear, convincing someone and defusing a popping groovy image in an individual’s mind is far more baffling than you can even think off.
Genuinely telling influencing is an art that can eventually change the listener’s mindset within fraction of seconds, the play is of presenting and plating the best props that you own.
Now, when you fetch for an influence r to campaign your goods or your profile on any social platform you might go for the one with the mound of followers, but here also it’s isn’t necessary to have the bursting return of campaigns, and going for the digital ads and branding will definitely eat up your pocket, even the biggest revenue generators now a days are preferring branding via influencer and also had adapted the tactics of influence marketing to campaign and gross their product image.
Now if you are thinking of opting to the top tire influencers than keep a mammoth amount ready as the top influencer usually have a following of tens of thousands up to millions and they’ll charge you accordingly irrespective of any promises of return on investments, the element behind this insignificant branding is that, these high tire influencers or celebs are already known by the audience and people actually know that they are getting paid for promoting and endorsing any brand ,so even if these personalities are clutching tons of followers on their profile they couldn’t make anyone believe of something at the very initials.
To avoid these scenario more brands and companies had started collaborating with micro influencers, they often have much lesser followers but because of receiving much higher engagement rates per post, they are believed to be able of easily endorsing their product and can convince more people without paying much and even after collaborating some micro influencers campaign and plump for products and brands in exchange of fewer amount and endorsing products as gift in kinds, so it’s quite affordable and better to opt micro influencers for your branding and campaigns.
How to find the accurate influencer
#Find and create combinations
There’s no hard and fast rule for this you are just required to work on your searching tactics and find the right one for you, by simply using searching panels and scotching over there is not appreciating, better start finding popular personalities using keyword tools from the result find out the best suited for you thereafter strain out the relevant ones for your brand , if you find out the ones with the tremendous following list there’s no assurance of them coming up with high classic attributes of becoming your brands influencer, adding a balanced combination of some high tire influencer with micro one’s with help you to get much brighter returns on your branding.
#use research tools
Exploring research tools is a time saving approach to locate the trending and highly engaged influencer around you and according to your data and brand requirement, these tools will help you to stay organized and optimize the scale
Approach toward engagement and liking rates.
#build friendly relationships
Building relationships refers to the classic and modular engagements with the influencers ,here the point is you have already done with the work of selecting the right influencer for your branding ,so before lashing over someone and straightforward asking them to campaign your profile and product will be harsh enough to not build up any healthy kinship, so before doing such a botch, just built a strong and friendly relationship to have better engagement and comfortable conversations start by checking your profile visit and liking the post made and kindly dm in the most kindest and fruitful manner and then offer your side of prospect to them.
#track your campaigns
No campaigning is done without analyzing, It’s just the way of knowing how’s your paid or gift in campaigns are performing over a platform and through
engagement rate per post, click through and number of likes you can easily track out whose doing better, and how expeditiously and smooth campaigns are working at a broader level, you can even use some of the best offered tracking tools and make up a unique hashtag to include in your influencers post and captions, via this tracking and analyzing you can have a prompt handy calculation of your future return on investment.
#be authentic
Being what you are and what your brand is holding is itself much to engross your image in the marketing platforms , people now a day are not afraid of new comers while they are afraid of fake sensations , so its better to keep yourself and your brand identity real, try not to fall for overfilled fussy descriptions that isn’t identical to your brand, if you ever caught doing this on any social platform the severe effect will lead you to a drastic downfall of your brand image, it’s better to avoid such case and plate a clean and joyous image your image.